India time’s live streaming property Live.Indiatimes.com has increased its live-streaming collection to include select channels from Viacom18, TV Today, STAR India, India TV and TV Today. Now you can enjoy live news, entertainment news, and sports news online for free. There is additional video content available for Times Group channels and India TV. And for other channels, there is an option to leave comments. Using a facebook and twitter account you can comment for channels. The Facebook and Twitter streams show comments promoting newtvworld.com, which also features live streaming of many more channels.
The site features an online TV guide powered by What’s On India, and a mouseover on a channel name shows viewers what is currently live on that channel, and what is coming on next. The site-content being streamed uses Microsoft’s Silverlight, not Adobe Flash, that’s why first time users will have to install Silverlight. It’s quite interesting to see Indaitimes put together a destination site for live streaming of TV channels – over the past could of years, because the trend has been for media companies to issue their content, and reach the audience on sites they were visiting, in place of creating a destination.
Before the first channel loads, a pre-roll advertisement plays, but there do not appear to be mid-roll advertisements. The Indiatimes is the destination site, the difference between an audience network and a destination is that on a destination site you also serve banner ads on the page. Under the condition of ads, the site features a 180px by 400 px, an unusual, non-iab-standard unit for house ads and below which is a regular 300px by 250 px advertisement.
When you visit the Live.Indiatimes.com, you will see five navigations on top of the page.
- English news
- Hindi news
- Regional news
In these sections it provides live stemming video for all channels like Colors, Times Now, Star News, Zoom, Mtv India, Aaj Tak, Et Now, India Tv, Headlines Today, Star Ananda, and Star Majha. Click on any channel and view the show and its telecast time. If you want to see all channels’ list, then scroll mouse only on all navigation. To enjoy only English news or Entertainment or Hindi news or Regional news channels then scroll one by one channel and get program list.