Gurgaon-based digital media company, PK Online Ventures Pvt Ltd, has recently launched digital content store – Hello1.in, which seems to be a one-stop shop for all your entertainment needs. It can be accessed across several platforms including web, mobile and tablet. The current content categories of this website are Live TV channels, watch Movies-on-Demand, download your favorite music videos, games, etc.; also eBooks and magazines will be added soon in the near future. Simply browse through their giant library of around 100,000 items and subscribe your pick from the best of Indian and International entertainment. As they think entertainment has no limits, there is no constraint in subscription and downloading.
PK online has been behind various successful content distribution products such as Hello TV even runs across channel Ad network – Adchakra. Hello1 was launched with the goal of making entertainment easily accessible to everyone who has internet access. This new digital content store supports pay per use/download as well as subscription based services. Indeed, this service is on self developed content delivery platform, where one could access all the content through a particular account and subscription for all devices, a digital cloud based Vault for re-downloads, an automatic device adaptation for flawless rendering across 7000 feature phone models. Moreover, it has a native app for Android as well as iOS.
Live TV streaming
It seems that the company has partnered with Ditto TV to deliver Zee Channels pack for paid viewing. What’s more is that it provides live TV channels in categories like movies & music, news, entertainment, fashion, regional, sports, lifestyle, and devotional. You will be happy to know that it even streams reality shows (for free) including Roadies, The Comedy Theatre, Splitsvilla, among others. For packages purpose, it presents one to purchase a single live TV channel for a particular day, a week, or a monthly pack available at Rs 5, Rs 10, and Rs 15 respectively. This is just like Ditto Lite, but its weekly and monthly packs are priced higher compared to Hello1.
Movies and Videos
Watch your favorite movies listed in different categories like Hindi, Regional, South dubbed, Movies in 20 minutes, Episodes, and Short movies and documentaries. Catch hold of the movie titles offered at the cost of Rs 20 per title for a week. Videos are given in categories like Hindi, Lifestyle, Devotional, International, 3D yoga videos, Kumbh videos, Latest movie trailers, Movie clips, Sports and Viral videos. To see videos, you only have to spend Rs 2-5 per video. Movie trailers are accessible for Rs 10 per video – this point is one drawback as you can view these videos for free on YouTube.com so no one likes to pay for it. Moreover, here you can also purchase 3D yoga, music videos, lifestyle videos, etc.
Check out a range of music genres like Bollywood, International, Regional, Devotional, Instrumental, Festival & Events, Entertainment, Non-Filmi, Latest Songs and Indian Classical Music by paying only Rs 5 to Rs 15 per song/per album. Before making a purchase, you can also preview song for 40 seconds.
Games and Apps
Games are listed in categories like arcade, adventure, cards, racing, casual, etc. so play whichever you want, while apps are provided in categories like adult, racing, casual, business, utilities, etc. Interestingly, the games and apps are for PC rather than catering to mobile sector.
Besides above things, the portal contains best deals and today’s deal in all categories including live tv, videos, movies, music, games and apps. It gives discount on a specific product in each category. It even lets you to filter content on its portal into just arrived, best sellers, suggested and free categories. As per the company, it has partnered with MTNL, Vodafone, and Idea for delivering its service as an off desk service.
This new store faces a tough competition in the Live TV streaming space such as MyPlex Now, Yamgo TV, YuppTV, Desi Indian TV, Puri TV, ZengaTV, nexGTv, and more. When coming to the music segment, it competes with Saavn, Dhingana, Gaana, Hungama and the iTunes store, while in movie segment, it locks horns with the likes of Times Internet’s Boxx TV, Reliance’s BigFlix, Spuul, Hungama Movies, YouTube, Eros Now, Google Play Movies, and so on. As well, Google Play is the market leader in India for games and apps.